Marketing Mikado

I have three business personas

  • Paul of Mikado Software, an experience CTO / Python hacker and Agile Coach
  • Paul of, a campaigner
  • Paul of ShowYouWhatIMean ( - SaaS entrpreneur

Brand Persona



  • Who are you
  • what do youbeleive in
  • what do you say and how do yousay it

Target Audience

Market Niche

Team Development Questionnaire

Why do we exist?

What difference do we make in our customers’ lives?

What do we believe in?

What do we NOT believe in?

How do we want a customer to feel about us?

Who are our most ideal customers?

Who are we not right for?

How are we different?